User Narratives in Experience Design for the Pharmaceutical Industry: Creation and Evaluation of a Customer Journey Mapping Template for Bosch Packaging Technology Pharma
May 2017, Xiaoyu Wang, master thesis, book, page 112
How to generate Customer Journey Mapping for Pharma sector in B2B setting. How do user narratives (stories) make sense in the product design and development process and in the entire product life-cycle.
Keywords: Customer Journey Mapping, User Experience Design, Customer Experience, User Narratives, Narrative Inquiry, Knowledge Externalization, User-Centered Perspective
User Narratives in Experience Design for a B2B Customer Journey Mapping
May 2017, conference paper, Mensch und Computer 2017 – Tagungsband, doi:10.18420/muc2017-mci-0108
Ludwig, Thomas; Wang, Xiaoyu; Kotthaus, Christoph; Harhues, Simon; Pipek, Volkmar
This paper uses the concept of customer journey mapping (CJM) to visualize customers’ needs and perceptions throughout all of their relationships with an enterprise to improve development processes. Currently, CJM focuses more on B2C relationships than on B2B settings. Within our paper, we examine how to conceptualize a CJM template for B2B relationships by researching Bosch Packaging Technology – Business Unit Pharma, a large German pharmaceutical packaging company.
"Above Zero": Scenographic & Nature- One Space
June 2016, Xiaoyu Wang & Mengying Hua, master thesis, book, page126
The scenographic design “above zero” presents that scenography is an appropriate means to further raise awareness of environmental issues. In our new concept “Spatial Semantics”, we elaborated that scenography is a spatial language with which the scenographer present their artistic abstract thoughts in a concrete form and could better communicate with the recipient through the designed space.
Keywords: scenography, Spatial Semantics, exhibition design, nature, environmental protection, industrial architecture, industrial metamorphoses, narrative space
Application of Interactive Public Display in Modern Exhibition Design
March 2015, Xiaoyu Wang
There is no doubt that Public Display as a medium plays a significant role to supply added information beside tangible exhibits in Exhibition, and improved itself all times with the technical progress. This article focuses on the characteristics of interactive Public display that utilized in the modern exhibition and discusses how to motivate user to interact with them.
Keywords: Public Display, Interactive Exhibition, Interaction techniques, multi-user interfaces
Online tools to support open innovation and co-design
January 2015, Xiaoyu Wang
This paper attempts to talk about different kinds of open innovation tools especially focuses on the online tools those are related to web 2.0. The characteristic of an appropriate online tool will be discovered and discussed which can be used to support open innovation, and help users take an active part in the co-design process.
Keywords: Open Innovation, Online-tools, Co-design